Brand & Marketing Leadership

Ruth Wood
Woodland Studio

I help startups with global ambition shape high-impact brands, launch strong products, and tell compelling stories — drawing on 8+ years in product marketing and brand leadership at Gigs, Revolut and Beekeeper.

Get in touch View case studies & rates
About

Brand-forward. Strategy-led. Founder-minded.

I'm a brand and marketing leader with 8+ years of VC-backed tech experience, based in Zürich, Switzerland. I've spent my career at the intersection of brand, product and growth, building functions from scratch and helping ambitious companies define how they show up for their core audiences.

I don't bring best practices or a one-size-fits-all approach. I bring a strong philosophy, deep integrated knowledge of channels and positioning, and smart lateral thinking, adapted to each client and challenge.

I work closely with founders, CPOs and leadership teams. I speak English, German and French, and am deeply at home in the European and global tech ecosystem.

Positioning Brand Development Product Marketing GTM Strategy Storytelling Fractional Leadership English · German · French Zürich-based
8+
Years in VC-backed tech
$73M
Series B secured at Gigs
10×
Revenue growth at Gigs
3
Languages spoken
Services

What I do

✦

Positioning & Storytelling

  • Founder & product story development
  • Narrative frameworks
  • Differentiation strategy
◈

Product Marketing

  • ICP research & development
  • Campaign development
  • Go-to-market strategy
◎

Brand Development

  • Visual & verbal brand direction
  • Brand narrative & principles
  • Employer brand & experience
⊡

Marketing Strategy

  • 360° audit
  • Competitive positioning
  • Channel strategy
⊹

Team & Org Design

  • Mentoring for marketers
  • Marketing org development
  • Fractional leadership
◇

Retainer Consulting

  • Ongoing strategic partnership
  • Embedded advisory model
  • Flexible engagement terms
Experience

Career

Jan 2023 – Apr 2026
Head of Brand Experience
Gigs · Zürich (Remote)
Led Gigs' multidisciplinary Brand Experience team and co-led MarComms. Shaped the website, content, marketing and sales funnel, employee journey and consumer experience. Established positioning, messaging, marketing strategy and brand identity that helped Gigs to 10× revenue growth, secure a $73M Series B led by Ribbit Capital, and open new partnerships with Revolut, Nubank, Klarna and British Airways.
Feb 2022 – Jan 2023
Global Product Marketing Lead
Revolut · Berlin
Built and led B2B product marketing globally for Revolut. Managed marketing strategy, narrative and brand development across a team of eight marketers, designers and copywriters. Executed global strategies, branding and campaigns for Revolut Business.
Jul 2018 – Nov 2021
Product Marketing Lead
Beekeeper · Zürich
Led and expanded the Product Marketing function, responsible for foundational positioning, messaging and sales enablement for the Beekeeper employee app.
Jan 2016 – Jul 2018
Consultant
KPMG · Zürich
Specialised in Value Chain Analysis and spin-offs for the Transfer Pricing and Integration/Separation Advisory (Strategy) teams.
Sep 2011 – Jun 2015
BA Modern & Medieval Languages, French & German
University of Cambridge · UK
Studied French and German language, literature and culture. Graduated with a BA (Hons).
Contact

Let's work together.

I'm open to advisory and fractional engagements with early to mid-stage startups. If you're building something ambitious and need clarity on your brand, positioning or marketing strategy, I'd love to hear from you.

Work with me

Rates & Case Studies

This section is protected. Enter the password to continue.

Incorrect password. Please try again.