Find what works. Do it more.
Good marketing requires two things that rarely live in the same person: strong creative instincts, and the commercial rigour to know what actually moves the needle. I've spent a decade developing both, plus a firm belief that most companies need far less marketing than they think, done far better.
Hi, I'm Ruth. At Gigs, Revolut Business and Beekeeper I built functions from scratch: nailing down positioning, sharpening product-market fit, and moulding craft-forward brands. Each time, I was embedded as a lean, high-agency operator in a small team.
I work with tight budgets, strong momentum and sharp instincts. I know what it takes to grow revenue with minimal spend, and I've proven that time and again across Swiss, UK and US (Y Combinator) venture cultures.
Strongly held opinions
Most marketing is a waste of money. Not because marketing doesn't work: because most companies build the function wrong. Too many specialists, too much ad spend, not enough clarity on their audience, channels and organic growth levers.
There are only two jobs in marketing. Reputation building: making people aware you exist and giving them reasons to trust you. Growth: turning that trust into pipeline and revenue. Both are equally important.
Create something of value. Then make it easy to access. Don't gate it. Produce small value-adding products as part of your marketing, and give them away for free.
Your main competitor isn't another product: it's your customer's status quo. If you can't explain why you're significantly better than what's already there, no amount of ad spend or outbound fixes that.
A/B testing is a waste of time before product-market fit. Before you know exactly who you're selling to and why they buy, you're optimising noise. Harness the wind before building engines.
Brand isn't design. It's your first impression, and it compounds with every touchpoint. The experience of your market-facing surfaces (outreach, socials, website, people) does the selling work before anyone clicks "contact". Great taste is a competitive advantage.
How I can help
Positioning & Narrative
- Narrative & brand: Create the stories and experiences that make new customers like and trust you
- Positioning & messaging: Find the language that makes your product click, then turn it into a framework your team can actually use
- GTM strategy: identify where to focus and how to win, then build the plan and see it through
Marketing Leadership
- Embedded leadership: senior, hands-on marketing for companies that want to grow; setting strategy, staying ahead of trends, and creating key deliverables alongside your team
- Marketing org development: lean, effective org design; shaping the right roles, skills and priorities for your needs
- Coaching: one-to-one support for marketers or founders stepping into leadership, or looking to think more strategically
Projects
- Positioning & messaging frameworks
- ICP development & segmentation
- Website & sales materials
- Employer brand sprints
- Organic growth tactics
- Brand audits & direction
Where I've worked
Let's work together
I'm open to advisory, coaching and embedded engagements. If you're building something ambitious but it's not quite landing yet, I'm right here.
- LinkedIn linkedin.com/in/woodruth
- Website woodlandstudio.ch
- Location Zürich, Switzerland
Full Case Studies & Rates
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